The Brief:
Food waste is a growing issue around the world. It is estimated that 33% of all food produced is not eaten and goes to waste – accounting for 1.3bn tonnes or 750bn USD worth of waste. This figure rises further to 50% for foods grown, yet we continue to destroy forests across the world to have more agricultural land. I was set the challenge of producing an outcome that would reduce the amount of food wasted. The target audience was open ended but the brief mentioned children not liking the food their parents cooked as well as professionals living in the city. I decided to focus my solution to the latter.
The Solution:
There are many reasons for food waste, therefore, I decided to narrow my focus to just a select few, which included: not enough time to plan meals, doing 'top up' shops, buying too much/ re-buying products and not knowing how to use left over foods.
Although I had many ideas, I felt the best solution would be a mobile application based on the fast paced lives of the target audience. From my market research I found that many people used public transport when commuting in the city as well as spending several hours a day on their phones, especially when commuting. I felt that designing a social media-like application where people who shared a love for good food could share their recipes, save money (through the built in price comparison shopping list) and help replant/ rehome native species with their rewards points from using the app.
The app relies on home deliveries from online stores, which not all supermarkets cater for and while this could be seen as a negative, it is much more benifical to the enviorement to have one delivery truck driving around as opposed to x amount of cars. It also means people who have busy lifestyles can get a weekly shop rather than continuously topping up.
Food waste is a growing issue around the world. It is estimated that 33% of all food produced is not eaten and goes to waste – accounting for 1.3bn tonnes or 750bn USD worth of waste. This figure rises further to 50% for foods grown, yet we continue to destroy forests across the world to have more agricultural land. I was set the challenge of producing an outcome that would reduce the amount of food wasted. The target audience was open ended but the brief mentioned children not liking the food their parents cooked as well as professionals living in the city. I decided to focus my solution to the latter.
The Solution:
There are many reasons for food waste, therefore, I decided to narrow my focus to just a select few, which included: not enough time to plan meals, doing 'top up' shops, buying too much/ re-buying products and not knowing how to use left over foods.
Although I had many ideas, I felt the best solution would be a mobile application based on the fast paced lives of the target audience. From my market research I found that many people used public transport when commuting in the city as well as spending several hours a day on their phones, especially when commuting. I felt that designing a social media-like application where people who shared a love for good food could share their recipes, save money (through the built in price comparison shopping list) and help replant/ rehome native species with their rewards points from using the app.
The app relies on home deliveries from online stores, which not all supermarkets cater for and while this could be seen as a negative, it is much more benifical to the enviorement to have one delivery truck driving around as opposed to x amount of cars. It also means people who have busy lifestyles can get a weekly shop rather than continuously topping up.
